Video Marketing is certainly on the rise. Selecting which platform(s) to utilize for the best return depends a lot on what you are promoting and who your target audience is. Go where your market is, is the best advice. Learn the media habits of your target market…not only which social media they are using, but what they are looking for. Millenials have become quite savvy and are less tolerant of being advertised to. Creating content that they want to watch and share is the key, while, of course, working your message into that content. YouTube is the second most popular site for search after Google, so hosting your video on your branded YouTube page is essential. Sharing that video on your business Facebook page is second and then if you want to reach a wider and targeted audience you can sponsor your message on Facebook as well.